Roles and Responsibilities: marketing,marketing
Skill & Job Requirements: GIS Marketing
The role involves driving the end to end marketing function for the service line for Lead Generation and Thought Leadership.
Understand the business and industry dynamics and defining the marketing strategy
Craft the business messages and integrate it across all external communications
Contribute to pipeline through lead generation activities/ campaigns targeted at customers and prospects
Create high impact Sales Kit and Collateral Management
Drive Influencer Marketing ( Advisors & Analyst) and Industry Bodies for Thought Leadership and Pipeline generation
Drive Branding initiatives for higher recall and running customer engagement
Leverage Online & Digital Marketing
Drive Media Activities for the Business
Track and monitor program budgets, activities and ROI
Leverage Industry events
Manage Account Marketing activities aiding in farming and mining an account
Provide key inputs during annual planning process, including market sizing, forecasting and investment requirements
As a Senior Member of the team, you will work closely with the Business & Sales Leaders.
Industry: IT Software, Software Services
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Keyskills:Manager GIS MarketingT166191
Desired Candidate Profile
Education:(UG Any Graduate Any Specialization) AND (PG MBA/PGDM Any Specialization)
Experience: 5-8 YEARS
Area of expertise: Marketing / Branding
Wipro Technologies is the global technology services division of Wipro Limited. (NYSE:WIT). For the last two decades, we have successfully served the technology needs of more than 200 customers from diverse industries and locations.